I opened my 10th invitation to a summertime fundraising gala this morning and began to muse about signs that the recession might just becoming to an end...modest recovery in the financial markets and a calmer approach to real estate workouts are encouraging signs and yet the potential for a late season 'frost' is still lurking. Most NPO's have had to recalibrate their expectations in the past two years. The 'new normal' does not entail reliable annual growth in the annual fund, every larger comprehensive capital campaigns, or even, ever higher benefit ticket prices!
More than ever before NPO's need to nurture relationships with their donors and, in particular, treat LYBUNT [Last Year But Not This] donors carefully-allowing them to reengage at a lower giving level if necessary. Some organizations have offered to maintain certain upper level benefits for one-time big donors with an invitation to resume full benefits at a higher level next year.
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